About Alpine Design Co.

Alpine Design Co. was started by Jaden Wells, #244, who has been riding dirt bikes since he was three years old. Born in Southern California, Jaden grew up in the motocross lifestyle and has lived and raced across California, Oregon, Texas, Arizona, and now Idaho. Each place, track, and riding community has influenced his style along the way.

Growing up at the track, motocross has always been more than just a sport to Jaden. It’s a lifestyle.

His interest in the look of motocross grew right alongside his love for riding. He was always drawn to bike graphics and how the right design could completely change the look of a bike and give a rider their own style.

That interest eventually led Jaden to take graphic design in high school, where he began learning how to turn his ideas into real designs. What started as creating graphics for fun in the game MX Bikes quickly grew into something bigger, and Alpine Design Co. was born.

Today, Jaden combines his experience as a racer with his passion for design to create custom motocross graphics for other riders. Because he grew up in the sport, he understands that a graphics kit isn’t just about making a bike look good. It’s about creating something that feels like yours.